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A website audit is a full analysis of all the factors that affect a website’s visibility in search engines. …A website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

Performing an in-depth technical SEO audit is an extensive process and some factors can be more fruitful than others; depending on the issues with the website we are auditing. An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Why An SEO Audit Is Important For Your Business. Its often described as a process of altering and strengthening a website’s online relevancy, an SEO Audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement.

First of all, let’s look at a brief technical audit.

  • Check for manual or automated Google penalties
  • Search for your brand name in Google and analyze the results

Technical SEO Audit Checklist

  • Register your website with Google search console and Bing webmaster tools
  • Specify a preferred domain in Google Search Console
  • Revise robots.txt
  • Provide for SEO Friendly URLS
  • Activate a Breadcrumb menu
  • Use structured data markup, in all pages where applicable
  • Set a canonical URL for all pages
  • Optimize your 404 Page
  • Optimize your XML Sitemap
  • Make your website https
  • Check and improve the loading speed of your website
  • Check and make sure your website is mobile friendly
  • Consider adopting Accelerated Mobile Pages (AMP)
  • Configure Multilingual SEO (for websites available in more than one language).
  • Check and Optimize your web site structure

On-Site SEO Audit Checklist

  • Check and Optimize your titles and descriptions
  • Check your headings and text formatting
  • Check your Content SEO
  • Check your Internal link structure
  • Check Image SEO
  • Check for broken links
  • Check for proper use of banner ads
  • Check for User friendliness

Off-Page SEO Audit Checklist

  • Check number and type of inbound links
  • Find opportunities to acquire new high-quality backlinks
  • Use technical software to perform competitor analysis

Social Media Checklist

  • Add social media buttons on all pages
  • Create and regularly update a Facebook business page
  • Create and regularly update Pinterest business page, LinkedIn Page, Twitter and Instagram
  • Optimise your social media profiles SEO
  • Give users options to subscribe to your newsletter

Why not book your website Audit today and let us do the hard work