Extend Online Reach And Lower Cost Per Click
Bing Adwords With PPC: Realise big potential and increased ROI with Bing Ads Management services by Seo Digital Solutions. As other forms of internet marketing become overrun by the competition and first page bid prices soar, Bing Ads is quickly emerging as the go-to platform for PPC newcomers and businesses looking to enhance their existing PPC advertising campaigns.
For Bing Ads we utilise a different strategy than with Google Adwords. Bing Ads management requires marketing and execution through similar, but modified aspects of the search advertising platform. Such aspects include longer text ads, different extensions, and number of ads per search page. Platform specific strategies enable us to fine-tune campaigns to your target audience and maximise return on investment.
Additionally, Bing ads are now part of Yahoo as well. Bing Ads Management can include management of your Yahoo Ads (if required). Now that Bing and Yahoo have combined their search advertising networks, proper optimisation of your PPC campaigns means even more conversions.
For those that have overlooked, or simply ignored, Bing PPC over the past few years, maybe it is time to have a look at some reasons why your business should be taking full advantage of this 30% market share.
Many of the ad distribution controls available with AdWords are also a feature of the Bing Ads platform. Additionally, many of these features are available not only at the campaign level, but also at the ad group level. For example, day parting can be set at the ad group level in Bing. This allows you to have one ad group running during business hours and another running during off-hours — potentially with different promotions and/or calls to action. Geo-Targeting is also available at the ad group level. Lastly, Bing’s ad rotation settings are applied at the ad group level.
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