Link Building

To Grow In Google Ranking Organic SEO Link Building Solutions Is A Must.

Link building is one of the most important skills in SEO. In fact, it’s a culmination of several different skills: you need to master content, sales, programming, psychology, and good old-fashioned link building marketing if you want other people to link to your site.

SEOs have only focused on content and On-Page SEO and neglected links saying: “We already know everything about links”. But do they know everything about links? Links are important since Google confirmed that links are the #1 ranking factor, alongside great content especially if your a new client. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you.

Google Penguin changed SEO forever Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time.

Can a website rank without links? We are 100% sure that a website cannot rank without links.

Why do we think that?

  • Links are Google’s #1 ranking factor
  • Links are the WEB
  • Links point to great content (that deserves to rank well)
  • They transfer power
  • They transfer trust
  • It’s through links that Google discovers your website…

Are all links the same?

“The more, the better” saying doesn’t go for links. At least not as long as “more” means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic.

Links are not at all the same. The point is to understand:

  • How many linking pages, subdomains, domains, and root domains?
  • How many links per month?
  • What kind of links (Follow, NoFollow, Redirects)?
  • What link Power and Trust?
  • Which linking keywords (“money” or “brand”)?

Also, these factors can be evaluated differently in different cases. A link can also be good or bad depending on the industry, the country, the language and the keywords. Unfortunately, there is no generic rule. For example, it is NOT the same whether a domain links to 1,000 subpages, or whether 1,000 domains link to a subpage. That’s why we always recommend using the Site-Wide filter in LinkResearchTools.

What are Google’s rules when it comes to link building?

Reciprocal Linking

Excessive link exchange (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results.

Article Marketing or Guest Posting

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

 List your site in trustworthy directories

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages.

But not all online directories are bad. A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.

Forum and Blogposts Comments

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

Buying Links… or Not!

Google clearly states that buying backlinks to improve your rankings breaches their guidelines.

They consider links as votes and paying for a vote is unethical. As well as potentially being a waste of money, low-quality paid links are extremely high risk.

Links bought from sites that openly state (on their site or elsewhere) that they sell links are your ticket to a Google Penalty!

Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience.

If you want a risk-free approach to SEO then don’t buy links. If you ever have, GET RID OF THEM NOW!

Although proper link building is not an easy thing to do, there are still many white hat SEO techniques you can start with even today, without considerable efforts or expenses.

 Ask for backlinks

This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.

But be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.

Link Building relationships

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook, for example.

Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.

By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.

Give a testimonial

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.

Companies get another testimonial to place on their site, while you get a new backlink.

Start a blog

Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

This is the only way to ensure that the world will want to link to it again and again. That’s how you get great backlinks; you earn them!

Write a good guest post

There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • The website or blog is relevant to your topic;
  • The article is NOT about how great you are/ your company is;
  • You have a focus on quality (well written, professional, and interesting);
  • You keep in mind that a poor article can bring bad reputation.

It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

  • Quality Links
  • Authoritative Links
  • Link Building
  • Guest Post
  • Link Articles

 


 

Let’s Start Improving And Building Your Online Links Today…

Give us a call or use the form below to get in touch with us. We’re happy to answer any questions you may have.





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