Digital Marketing

We deliver Advanced Digital Marketing and Businesses Solutions to increase your  online traffic and generate leads and increase your sales.

Our goal is to provide results through online traffic. With this always at the forefront of our minds, our advanced digital expertise in AdWords, Search Engine Optimisation and Social Media Management allows us to customise a suite of online services that assist business owners to grow their business and discover their full potential in the online environment.

If you are seeking a way to increase your online traffic and optimise your digital presence, we are a leading digital agency! We’ve helped thousands of small to medium businesses with digital marketing and will make your expansion into online advertising a breeze!

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The Benefits Of Google My Business – Local Business – GMB

Local SEO focuses on getting your GMB listing ranking as high as possible, a Google listing is not a website; it is a listing on Google that appears when potential customers are searching for your business name or service.

Google My Business is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Optimising Your Google My Business Page for Local SEO Benefits. … GMB (for short) and packs a punch when it comes to local based searches. Reserved for business owners, this tool allows for the management of an online business within Google’s map pack, also known as local search results.20 Feb 2018

SEO is short for Search Engine Optimisation, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

SEO and GMB benefits when done right.

  1. Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  2. Create meta tags. …
  3. Place strategic search phrases on pages. …
  4. Develop new sitemaps for Google and Bing. …
  5. Submit website to directories (limited use).
  6. Get your Google My Business GMB page set up.
  7. Optimize all of your landing pages with local keyword data.
  8. Ensure your NAP listings remain consistent across the web.
  9. Generate genuine reviews from your customers on Google and Yelp.
  10. Optimize your search engine snippets.
  11. Focus on local link building.

 

Google My Business (GMB) offers companies a fantastic opportunity to appear in Google search results. The best thing about creating a Google My Business listing is that it’s free!google my business logo

Why Should You Create a GMB Page?

Google My Business provides you with the ability to list your business location on Google Maps and local search results.

You can display important information about your business, including the opening/closing times, contact phone number or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events. More about that later.

The listing is free and should be regarded as a necessity by all businesses. If your business is an online business and you don’t have a physical shop then you should still consider having a Google My Business page.

Improve Your Businesses Local Search Visibility

Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. You’ve probably done a Google search at some point such as, ‘places to eat near me’, then you’ll notice that Google returns a list of three locations where you can eat based on your current location. The three businesses that have shown as a result of your search query are one step closer to attracting you as a customer.

If these places to eat did not have a Google My Business Page then they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. How can local searches benefit your business?

Optimising Your Google GMB Local Pagegoogle maps icon

After you’ve set up and claimed your GMB page for your business the next step is to make sure it’s optimised and you’ve filled in all the important information. You should aim to include as much information as possible on your GMB listing as possible.

When people have done their search, and seen your business in the search results, their next step will be to click on the business to find out more information, such as contact details and directions.

The way people search is changing and information needs to be instant. If you haven’t set an accurate business address then it won’t be easy for people to physically find you. If your business isn’t easy to find then people will go somewhere which is easy to find and you will lose that potential business.

This is the online environment businesses must now compete in, so make sure your business is taking advantage of the way people are searching online and not letting it hinder your ability to attract new customers.

More Posts to Google My Business

You can now attract more interest by adding posts to your GMB profile. The content will show in Google search and on map results.

To add a post all you have to do is go to your GMB account and create a new post. You will be able to upload an image, write up to 300 words of text or an event title, which will include the start/end date.

There is then an option to add a call-to-action with a variety of button choices including ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’ and ‘Get offer’.

The post option gives you great flexibility to promote events, share your content and promote your products or services, highlighting when you are running special offers. The post will last for 7 days before you will need to replace it with a new post. Google will email you a reminder to do this.

The screenshot of the Innovation Visual GMB page shows how we used the post feature to promote our Google Retail & Shopping Livestream event. As you can see a clear date and time is shown, alongside a clear call-to-action to ‘Sign-up’.

If you have set up Google My Business, but haven’t yet used the posts feature then hopefully you now know a bit more about the benefits.

Remember to keep an eye on your posts, as it appears that Google posts expire after seven days of posting them, meaning you will have to update them weekly. Events can be listed for longer and automatically expire on the day of the event, which is handy.

Make sure that your business has an up to date and detailed Google My Business page. If you have not taken the time to create and optimise one then you’re missing out on one of the best free ways of appearing in Google search results. All it takes is time and knowledge to optimise your page, so make sure you do it. You could see the benefits instantly.

If you would like to know more about Google My Business and local search then why not contact us

Checking your website health is important for search engines like Google or Bing

SEO ScoreSEO score is a measure to evaluate all the technical and user-facing aspects of your website. Having a good SEO score mean organic traffic and higher rankings. The final SEO score of your website is determined by the performance of 4 categories such as user experience, technical, mobile and content.

The health score is a metric to determine the degree to which a page, or a website overall, is optimized for SEO. The higher the score the better. The score is based on industry surveys and common best practices within SEO.

Below are some simple SEO ways to increase the amount of traffic that you are getting to your website
Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search engine results.
  1. Perform On-Page SEO. …
  2. Get Listed. …
  3. Post to Social Media with Hashtags. …
  4. Use Landing Pages. …
  5. Target Long-Tail Keywords. …
  6. Start Email Marketing. …
  7. Advertise Online. …
  8. Guest Blog.
  9. Publish Relevant Content. …

Does your website have Toxic Links?

Toxic backlinks are the unnatural links that harm the search rankings of a website. Google’s Penguin update focuses on penalizing the websites that have a bad backlinks profile. … Toxic links mean unnatural links which come on your website

.A good link follows Google’s guidelines. A bad link does not. A bad link is simply one that violates Google’s guidelines. Consequently, it can lead to Google penalties. … Link farms, paid linkslink wheels and other black hat link-building techniques can get you into trouble.

bad backlink comes from unrelated and untrusted sources. Sites that have been penalised and those that are violating Google’s Webmaster Guidelines can have a negative impact on your SEO. To avoid having bad backlinks, you have to perform a quick website audit to all the sites you plan to build links on.

Negative SEO refers to the practice of using the black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

Here are 4 steps to remove bad backlinks for your website:
  1. Identify your bad links from a website Link Audit.
  2. Search for the contact information of the website you have the link on.
  3. Contact the webmaster asking him to remove the link. …
  4. Disavow the links and upload the file to Google.

 

Link building, simply put, is the process of getting other websites to link back to your website. … Building links are one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Request a Link Audit Today

Free Website Audit – Request Yours Today

A website audit is a full analysis of all the factors that affect a website’s visibility in search engines. …A website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

Performing an in-depth technical SEO audit is an extensive process and some factors can be more fruitful than others; depending on the issues with the website we are auditingAn SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Why An SEO Audit Is Important For Your Business. Its often described as a process of altering and strengthening a website’s online relevancy, an SEO Audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement.

First of all, let’s look at a brief technical audit.

  • Check for manual or automated Google penalties
  • Search for your brand name in Google and analyze the results

Technical SEO Audit Checklist

  • Register your website with Google search console and Bing webmaster tools
  • Specify a preferred domain in Google Search Console
  • Revise robots.txt
  • Provide for SEO Friendly URLS
  • Activate a Breadcrumb menu
  • Use structured data markup, in all pages where applicable
  • Set a canonical URL for all pages
  • Optimize your 404 Page
  • Optimize your XML Sitemap
  • Make your website https
  • Check and improve the loading speed of your website
  • Check and make sure your website is mobile friendly
  • Consider adopting Accelerated Mobile Pages (AMP)
  • Configure Multilingual SEO (for websites available in more than one language).
  • Check and Optimize your web site structure

On-Site SEO Audit Checklist

  • Check and Optimize your titles and descriptions
  • Check your headings and text formatting
  • Check your Content SEO
  • Check your Internal link structure
  • Check Image SEO
  • Check for broken links
  • Check for proper use of banner ads
  • Check for User friendliness

Off-Page SEO Audit Checklist

  • Check number and type of inbound links
  • Find opportunities to acquire new high-quality backlinks
  • Use technical software to perform competitor analysis

Social Media Checklist

  • Add social media buttons on all pages
  • Create and regularly update a Facebook business page
  • Create and regularly update Pinterest business page, LinkedIn Page, Twitter and Instagram
  • Optimise your social media profiles SEO
  • Give users options to subscribe to your newsletter

Why not book your website Audit today and let us do the hard work

 


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It’s no secret that link building is the most important skill in SEO. In fact, it’s a culmination of several different skills:

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Link Detox is a complexed effective method that locates and evaluates all links that are pointed to a particular website.

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Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers

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We are a internet digital marketing agency focused agency and work with Google and Bing . We aim to continue our professional approach for your Digital search advertising campaigns, content marketing and other Digital Solutions that drive highly targeted website traffic, increasing your online conversions and maximising your digital marketing spend for a ROI

 

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